Holzwieler, Copenhagen Fashion Week AW-19, 30th of January 2019
Words by Iulian Suman
Holzweiler is a Norwegian fashion house that started its journey in 2012 with a highly successful collection of scarves. In 2014, they launched their own clothing line focusing mainly on basics in high quality fabrics.
Holzweiler’s AW 2019 collection presented at Copenhagen Fashion Week, was called Log Off/Log On. The event questioned modern life and the ability to bounce between technology and nature. Since the technology affect our ability to be present, Holzweiler decided to make the runway mobile free. The guest were invited to give the show their undivided attention. In other words to log off technology and to log on to the show.
The location was a church transformed into an art center, Sankt Nikolaj Kirke/The Nikolaj Contemporary Art Center. The neutral space had transparent walls that blurred the entrance and exit of the models. The runway itself was simple and minimalistic: a soft white space meeting modern electronica by the artist Yourhighness.
The collection consisted of a selection of basics accessorized with huge long scarfs, while the styling emphasized tactility and contrast. White synthetic fabrics were combined with soft blends of wool and stonewashed denim. Geometric patterns in earthy tones complimented garments with clean, technical cuts. One of the highlights of the collection was the accessories, especially the white Instagram friendly backpacks.
Everything from the collection was comfortable and wearable. However, there were hardly any statement pieces that could fit in a fashion editorial and therefore the collection seemed to be missing something. The collection had a soft, quiet quality that made us log off our phones and log on to a selection of quality basics that can be worn during the activities of our daily life.
See a section of Holzweiler AW19 below. All photos: Copenhagen Fashion Week, PR